Typography in Creating Pins on Pinterest

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Typography is everywhere. We can see them in the books we read, the websites we visit and we use them in our everyday life such as street signs, product packaging among others. 

But what exactly is typography and why should we learn about it in creating pins?

typography definition

According to Google, typography is the style and appearance of printed matter. We can also refer it to as the art of working with text via arrangements.

And we do typography most of the time with Pinterest specially with our overlay text and that is why it is important for us to understand this foundation so that we can convey our message to our audience. 

Please note that I am not a graphic designer and should you have more questions about typography and other graphic design elements, please let me know so I can direct you to the right resource person. What I am going to help you today is based on the basics I know and how I use it in creating pins for me and my clients. 

So let us get started first with some common type of fonts and what you need to know about them. 

Serif fonts have little strokes called SERIFS attached to the main part of the letter. Because of its classic look, this is a very good choice for logos, headlines and more traditional projects such as magazines, newspapers, print design and wedding invitations. 

San Serif fonts don’t have that extra stroke and it is a French word meaning “without serif”. This style is considered cleaner and modern and tends to be easier to read on computer screens including smartphones and tablets. This is also the font that I usually use for my pins as it gives me cleaner and fresher pins. 

Display fonts are used for large headings and are not meant for long paragraphs. It comes in different styles such as script, blackletter, all caps and fancy. Because of their decorative nature, these fonts are best for small amounts of text such as titles and headings and more graphic designs. 

Fonts also have its own language and can mean different things. They come in different forms such as casual, neutral, exotic or graphic that is why it is important to think about your message and pick a font that fits right to your subject. 

When using fonts for your design, always think that less is more. As a best practice, you better limit yourself to one or two fonts per project and if you need more contrast, try repeating one of your fonts in a different size, weight or boldness or style. 

You’ve probably heard the saying opposites attract and this is not meant only for your love life but also true with fonts. You can combine font styles that are different but complementary. When in doubt, I always use the website called FontPair where there is a combination of fonts for you that you can test out. You can also combine long and short fonts, thick and thin fonts as well as decorative and simple fonts.

One of the things I do also is I browse for different websites, different Pinterest accounts and I always look at the combination that people are using and try it on my pins. There is no limit on what you can do but it is always best to learn from doing. It may be a little bit challenging at first but when you get the hang of it, you will get better. 

Now let us talk about kerning, leading, tracking and hierarchy. These terms are used by graphic designers as an essential element in creating professional looking designs but I will share to you the basics for you to get started. 

Hierarchy is used to guide the reader to look first at the most important words in your design  and guide them where to go next. Using different levels of emphasis establishing hierarchy is simple. We just need to decide which elements you want the reader to notice first then make them stand out. High level items are usually larger, bolder or different in some way.

Leading are the line spacing. Our goal is to make your text as comfortable to read as possible so just be aware of the proper spacing. Too much or too little spacing can make it easier or harder to read and may convey different messages.

Tracking is the character spacing. You can mix and match different line spacing and can create a certain artistic effect. There are fonts that have bad kerning so if you think of using those kinds of fonts, I suggest to choose something else to save you time in creating your pins. 

Well crafted text can create a difference between ordinary pins to extraordinary ones. You just need to think outside the box but think simply. This will also help you to plan your content for your Pinterest marketing. 

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