What is Pinterest and What it Means to You

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A lot of people are confused with Pinterest. For some people, Pinterest is just a clipboard of ideas and recipes and inspirational blogs for doing it yourself projects that you wanted to start with.

While the overall idea that Pinterest is a visual bookmarking tool where people look for solutions for their problems and save new and creative ideas. These ideas that you bookmarked are called pins and are bookmarked inside different boards so it will be easier for you to organize and find it later when you want it. 

What does it mean to business owners like you and me? Every pin you post on your boards includes a link to the site where it originates from so people can go directly go to the source of information to learn more or to buy products. 

So Pinterest is like going to an online store and the pins are the catalog. The first thing that you will notice is the beautiful images. You open the photo and read the descriptions to learn the details. So just about any business could utilize Pinterest, grow their brand recognition, gain exposure, improve your website traffic, heighten social media engagement, and generate revenue. 

But if you think that Pinterest is just another social media platform that you need to maintain, then consider the following statistics:

  • 93% of Pinners use Pinterest for planning purchases.
  • 87% of Pinners have purchased something because of Pinterest.
  • 72% of Pinners access Pinterest to determine what to buy offline.
  • Over 5% of all referral traffic to websites is from Pinterest.
  • Millennials use Pinterest just as much as Instagram.
  • The median age of Pinners is 40, but most active Pinners are below 40 years old.
  • Approximately 50% of Pinners have a yearly income of $50K, while 
  • 10% have household incomes of over $125K. 

Looking at these statistics makes me feel ecstatic! A wide range of age groups are using Pinterest and they have a nice disposable income to use! And as a business owner, it means that you can use Pinterest to generate revenue! Pinners don’t just go to Pinterest to get ideas but they are using Pinterest to make their buying decisions and you can utilize it to improve your brand recognition, digital footprint and make sales!

tulip flowers - text - what is pinterest and what it means to you
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Use Pinterest for your Business

So I get it. Pinterest is another part of the media that needs your attention and time. As business owners, your time is really precious and adding additional workload will just make your head crazy.

But let me encourage you with these reasons why Pinterest should be a part of your marketing campaigns. 

  • Pinners are open to marketing 

People who go to Pinterest don’t just go around and add pins to their boards. People go to Pinterest to shop and around ⅔ of all pins are from businesses.. They know that they are being sold to and they are good with that. 

  • Pinterest is NOT A  SOCIAL MEDIA SITE

It is a search engine. Pinterest uses Smart Feed Algorithm to guide pinners to ideas that they want to explore. Pinners go to Pinterest to get fresh ideas and consciously share it and the advanced search technology of Pinterest really makes it easier to get the answers for the problems they wanted to solve.  Pinterest offers popular keywords and trending products in their search bubbles in real-time. This means you can use Pinterest to learn about emerging trends in any industry or niche. This gives you a competitive edge. And, using Promoted Pins allows you to track what products are growing in popularity or are losing it so you can improve your business products and services before everyone else. 

  • A Pin has a shelf-life of 160% longer than on other social media platforms 

Unlike with Facebook that you have to “pay” in order for you to boost your post to get more traction and continually put content out there so people don’t miss your post in their feeds, the content on Pinterest is always at their fingertips because they can save it for later when they need it. That means your content stays evergreen and available. 

  • Pinners state that they use other sources of media, such as TV, magazines, and catalogs less frequently than the average consumer

The average purchase from a Pinner is $58.95, which is higher than any other social media outlet and Pinterest continues to grow in popularity with different demographic groups, including men. The referral traffic from Pinterest is second only to Facebook. Twitter, for example, only refers to approximately 1% of all traffic. What this means to you is that you can utilize the free power of Pinterest to reach sought-after demographics while keeping your marketing budget low.

So if you are ready to dig into Pinterest, you may want to start with converting your personal to business account.

 

stay tuned to more of my updates or let’s chat! 

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