Pinterest Hashtags: How to Use Pinterest Hashtag in 2021
But let us backtrack a bit, as we all know hashtags are commonly used in many social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. It was also used by Pinterest before but after many years, Pinterest decided to avoid using this on the platform because it is being used as a spammy technique. But in the middle of 2017, Pinterest once again gave hashtags a chance and was allowed to be on the platform but there is still confusion on how to properly use it.
But as of today, I am going to cover the best practices in using the hashtags by answering some questions.
Does the hashtag work on Pinterest?
Hashtags are a great idea to help your content or products to show up to your new audiences on the platform. Pinterest wants us to use hashtags that are relevant to your pins because hashtags are used as wide-search phrases, meaning it allows people to see a match in the widest range possible that is related to your searched keyword.
So for example, we searched for #ketorecipes, what will happen is that Pinterest will show you the newest and possible keto recipes available on the platform. Remember that the hashtags results are time-sensitive and are being shown up chronologically. So all the results that you will get are from all recent pins and that is one of the differences between the main search feed and hashtag search feed.
So if these are all recent, should I add hashtags for my older pins?
Since hashtag search feeds are time-sensitive, adding hashtags on your older pins will not work. Hashtags only work for the new or pins. So if you publish a new pin with a new image that was never saved on Pinterest, you can almost certainly find that pin by searching the hashtags on it but if it was pinned for about 3 hours ago, of course, you will have a hard time finding that pin as it will be buried on the results along with older pins of the same hashtag.
How to Avoid being Spammy with Pinterest Hashtag?
Pinterest was very clear when they introduced hashtags back in 2017 that we should not apply the spammy techniques we use Instagram or Twitter to attract users by adding popular hashtags that have nothing to do with the image.
What I mean by that is that if a trending hashtag such as #Christmas is used even if your content is all about Real Estate. Not unless you are selling Christmas Vacation homes. But if the hashtag is completely irrelevant to the pin as much as possible avoid using it because it will not work and it will also risk your account to get demoted or worse, get suspended. Pinterest accounts get suspended easily with the spam filters and it will take a lot of hard work and time to reinstate an account and some accounts were not recovered.
We are going to have a deep dive into account suspension in future lessons. But in the meantime, remember that it is always better to be safe than sorry.
So what is the best way to use Pinterest hashtags?
Pinterest allows a maximum of 20 hashtags per pin. There are no hard and fast rules when it comes to the number hashtags in your pin as long as it will not go beyond 20. But Pinterest suggests in their Content Tips page to use “a few” hashtags per pin. You may or may not maximize this number but I use about 2 to 3 hashtags just to stay on the topic. The reason is that if I go beyond 6 I would have to go completely off topic so, in hashtags on Pinterest, less is more.
So in adding hashtags, I also mix my branded, wide, and targeted hashtags to avoid using multiple hashtags with the same keywords such as #pinterestmarketing, #pinterestmarketingtips #pinterestmarketingtipsforbeginners because these all are considered as spammy techniques.
So in my pins, I use the combination of #orangesilveriodigital as my branded hashtag then
#pinterestmarketing as my niche or targeted hashtag then I will follow it up with wide hashtags as #socialmediamarketing #digitalmarketing #onlinebusinesstips.
In this tactic, I will not just avoid being flagged as spam on Pinterest but will also help me show my content to other people that might be interested in Pinterest Marketing but didn’t search for Pinterest Marketing instead they search for Social Media Marketing.
Where to add hashtags on Pinterest?
The only place you need to add a hashtag is in the pin description. Do not add hashtags on your pin title, your profile, or your boards because it is not showing up on the Pinterest hashtag search feed.
Always add the hashtags at the end of your description. Hashtags make the text harder to read and for me, hashtags are for the algorithm to understand what your image and pin are all about. It is still better to read texts that are easy to read. Another reason is for you to have a lower chance of being clicked away. We want to make the pinners take action on your pins and not to click on the hashtag to check out other people’s pins.
Want support on how you can start on Pinterest? Join the Pinterest Marketing for Filipinos today.