Pinterest Account Clean-Up in Simple Steps

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According to a study by Microsoft, the average human being now has an attention span of eight seconds and with this thought in mind, you must keep your audience engaged with your content without leaving your boards and profile on Pinterest. 

 

So, having a cluttered account isn’t helpful either you just created a new business account or converted your personal to a business profile

 

At least twice a year, it is recommended to go through your Pinterest boards and make sure that they are clean and organized. It is like going letting other people visit your house and you don’t want them to see clutter here and there so they can focus talking to you.

 

But before you click that delete button, let me tell you now that it will hurt your brand because you may risk yourself of losing out on sudden search traffic. Pinterest is a search engine platform and it takes time to rank on the feeds and will remove the followers for the boards. Besides, I have a simple way to clean up your Pinterest profile without getting so much of your time.

2 - Pinterest Account Clean-Up in Simple Steps
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Step 1: Clean up your Profile
In cleaning up your profile, you must first look at your boards and answer the following questions:

Do your boards still reflect your mission or niche?
Do your photo, description, and boards communicate your message?

If you answer yes to any of those questions, you may want to consider making a few changes.

– Change out your profile photo and make sure that you are using one photo across all your social platforms. Consistency is the key to success.
– Update your bio with keywords that will tell people what you are all about.

Step 2: Move your boards
Put all irrelevant boards into secret boards, this is much better than deleting because it can still give you traffic and not lose your followers. Before moving it to secret boards, make sure to identify your pins that are viral and transfer it to a more relevant board.
To see if your pins are viral, you can check that in Pinterest Analytics by doing the following:
Your profile > clicks > boards

Check all the descriptions of your boards and make sure that they are keywords optimized too!

Step 3: Assess your group board
Group boards are a great way to showcase your content to a different set of audiences but can also hurt your brand if you rely on it heavily. The reason is we want to gain a lot of traffic from our boards and if a group owner removes you at any time or delete the board altogether, then the traffic will just go away.

In evaluating group boards, you should check the number of contributors, the activity, if it still fits your niche, and the followers of that board.

Step 4: Reorganize your board
Just as welcoming visitors in your home, it is best to get your boards to organize. There is a feature called drag and drop on Pinterest where you can sort out your boards from the most relevant one down.

Are you a Filipino aspiring Pinterest Marketer? I have a private Facebook group where I love to chat all about Pinterest. Join us.

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