3 Simple Strategies that Every Brand Should Know About Pinterest
Pinterest… a platform of all possibilities. People go to this platform to make their ideas come to life. But as a brand, how can you start selling your products and services on this growing platform?
So before I confused you more, let us establish one truth about Pinterest, Pinterest is not a SOCIAL MEDIA PLATFORM, IT IS A SEARCH ENGINE.
Let me say that louder for the people at the back. Pinterest a search engine, just like Google and Youtube. That is where people go to find information, dream, plan, and make their ideas come to life, and having that truth kept while marketing on Pinterest can help you to land the right people who are looking for your products and services on Pinterest.
So here are 3 tactics that Every brand on Pinterest must do in order to start marketing on Pinterest:
- Convert your account to a business account. This is really important if you are getting serious about your marketing strategies on Pinterest. Not only that it will give you access to the ads manager, but this will also give you access to Pinterest analytics which will help you to really understand what your audience is looking for and how you can able to solve their problems. You just simply go to business.pinterest.com and follow the steps on how to convert your business account.
- Create a profile that speaks about your brand – remember that when you are marketing on Pinterest, you are showcasing who you are, what you do, and how you can help people solve their problems. Make sure that your brand colors are present on your boards and pins, your keywords match what topic you are representing and board names are based on the keywords that your people are looking for.
- Pin daily! Pinterest loves consistency and pinning daily must be a way of life for every Pinterest marketing campaign. There are many tools that you can use for automating your pinning schedule but always remember that you need to Pin EVERDAY!
Pinterest may be confusing at first but these 3 steps can help you to actually get started. Make sure that you are in the group Pinterest Marketing for Filipinos and for weekly tips and you download your Free Pinterest Planner so you can plan your year ahead.