How to Make Pinterest Boards that Create Impact for your Ecommerce Business
Boards are something that most of us at first is a little bit confused about. How many boards should we create? What are the titles for the boards? Where should I add my product catalog? These among other questions make people paralyzed on Pinterest and that is okay.
So today, let me give you a simple tactic on how you can create boards that can help your eCommerce business to grow.
There are 3 types of boards, the branded boards, your specific boards, and your general boards. Let me tell you what are these.
Brand Boards – these are boards that talk about your brand. So every blog, product, or anything about your brand will be pinned here. The name of this board is just the name of your brand. In my case, my brand board is Orange Silverio Digital. No pins from other people can be pinned here. This is just exclusive for you.
Specific Boards – these boards talk about the specific topic of your niche. This can be a collaboration of pins from yourself or from other people depending on your strategy. So for example, you are an Asian food grocery brand, so you can have boards such as ASIAN GROCERY or ONLINE ASIAN GROCERY STORE.
The general boards – these boards include your group boards and other boards that usually a general knowledge in your niche. Going back to our example, there can be boards named Asian Recipes which will talk about the recipes that you can create after you bought your Asian groceries online line.
It is always wise to Pin your products on your brand board as well as your other boards to display your products.
In creating your boards, either brand, specific or general, you need to make sure that you incorporate keywords in the descriptions so make sure that you have done your keyword research by checking Pinterest trends to make sure what works for a specific season or what keywords your target market is looking for.
Pinterest is a search engine so you make sure that your brand board titles and descriptions are keywords heavy but still make sense when you read it. Consider what your ideal customer might be searching for and offer them content that is both useful and helpful.
So I hope this answers your questions. I have a Free Pinterest Marketing Planner that can guide you in creating your boards and planning your content.